We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates and News from Major Search Engines
Google’s John Mueller responded to a question about FAQ structured data by greatly expanding the types of content that may be used with it, including content that isn’t even in the FAQ format.
FAQ content format and web forums are the two content contexts that were the only ones where FAQ structured data was known to be appropriate before.
Google Search Central has updated a part of the developer help website that explains how to manage the site title that appears in Google’s search results. The new part is about debugging title tags to determine why Google’s title links are changing.
Google’s PageSpeed Insights API and UI for Lighthouse have been updated to include two new metrics.
Field data for the two experimental measures are now being gathered, while the matching lab data can be used for diagnostic purposes.
Google unveiled an enhancement to multi-search, which runs simultaneous queries on items around you, during its annual I/O conference on May 11. Google hopes to make the search even more natu–ral with a new feature called scene exploration, which combines its understanding of all forms of information – text, audio, pictures, and more. It expands on Google Lens’s multi-search feature, which was released last month and allowed users to search entire “scenes” at once.
Someone in the SEO community pointed to a portion in Google’s new digital marketing training course that advocates generating at least 300 words of content, seeding keywords in specified areas of a web page, and keeping keyword density for target keywords under 2%.
On Twitter, some members of the digital marketing community chastised Google for spreading false information, and Google’s Danny Sullivan responded.
If you’re busy working on websites, Google’s film, which runs over 14 minutes, is a lot to take in. Developer Advocate Alan Kent offers six ideas for optimizing photos for ecommerce sites in a new video from Google. While the video is geared toward ecommerce sites, the advice may be applied to any site that delivers a high amount of photos.
Google’s Search Advocate John Mueller answers a question about self-plagiarizing in the latest Google Search Central SEO office-hours hangout. Mueller is questioned if it’s acceptable for publishers to repurpose sections of their own content, effectively cloning themselves to produce a comparable but distinct work. In other words, replicating yourself is fine until it becomes unacceptable.
John Mueller of Google responded to a query on what to do about spammy links. The links and associated “penalty” was timed to coincide with one of Google’s spam improvements in 2021. For this specific instance, Mueller provided advice.
When a site is not verified or has its verification removed, Google will stop collecting data in Google Search Console. But did you know that if you don’t use Search Console, or if you do but never look at the reports, Google can discontinue collecting data for that profile?
Microsoft appears to be experimenting with the title “interesting reading” for a search carousel. This can happen when a keyword phrase is extremely competitive, such as [coffee], [beer], [wine], and so on.
PPC Related Updates and News
Google gives a first peek at new advertising features that will be announced on May 24 at Google Marketing Live. Advertisers may expect these new Google Ads features to help them improve their marketing efforts. During the first several months of 2022, the Google Ads team has been working on these features.
According to Ginny Marvin, the Google Ads Liaison, the Google Ads team has updated their extra best practices for the Performance Max assistance article with more insights on how final URL expansion works in this context. This was allegedly installed just a few weeks ago.
Social Media Updates and News
Twitter clarifies how it limits the appearance of duplicate content that is extensively shared on the network. Twitter’s policy against duplicate material, which was first established in 2020, has never been clearly communicated until today. It was unclear what constitutes a violation or what happens in the event of one. Twitter has now created a help website that answers many frequently asked topics.