We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google Rolls Out its First Broad Core Update of 2023
Google Search has unveiled the highly anticipated first broad core update of 2023, aptly named the March 2023 broad core update. Released on March 15, 2023, at approximately 10:30 am ET, this great update has made quite an entrance, sparking extensive discussions and generating considerable fluctuations within the SEO community. Spanning about two weeks for its complete rollout, the March 2023 update has been observed to have a more pronounced effect on the black-hat SEO community than its white-hat counterpart thus far. This update undoubtedly signifies an exciting turning point for the SEO world as professionals diligently strive to adapt and enhance their strategies to stay ahead.
What Google’s John Mueller Shares Advices on Website Structure?
Regarding modifying your website’s structure, valuable advice has been provided by Google’s John Mueller to ensure continued SEO success. He informs about the potential negative effects of shifting subdirectories when attempting to simplify a site’s layout, recommending against such an action to maintain optimal search engine ranking. Furthermore, Mueller offers a helpful tip to avoid confusion among search engines – by setting the root homepage as the x-default. Following this insightful advice from a Google expert will greatly assist in maintaining and enhancing your website’s SEO performance, even as you endeavor to make structural adjustments.
Bing Chat Answers Might Replace Bing Search Featured Answers
Mikhail Parakhin, the innovative CEO of Microsoft Bing, recently sent shock waves through the digital community with a revealing tweet. It appears that Bing, striving to be at the forefront of search engine technology, is soon planning to replace the current top answers, featured answers, and knowledge answers on their search platform with something even more groundbreaking: Bing Chat answers. Parakhin was candid about the inadequacy of the existing technology, calling it “old” and reliant on “crowdsourcing.” Bing enthusiasts and tech-savvy individuals eagerly await this promising change’s arrival, which Parakhin assured would be implemented “ASAP.” With this forthcoming revolution in search engine capabilities, Bing continues to make waves as a formidable challenger in the quest for digital optimization.
Social Media Related News and Updates From Major Search Engines
LinkedIn Launched AI-Powered Features for Job Listings and Profile Optimization
LinkedIn has recently announced an exciting addition to its platform, introducing robust AI features designed to enhance and elevate the professional profiles of its users. These cutting-edge tools will help users craft compelling headlines and summaries for their profiles and support companies in constructing more effective and appealing job descriptions. By leveraging the power of artificial intelligence, LinkedIn aims to assist its vast network of professionals in attracting the right connections and elevating their career prospects while enabling organizations to entice top-tier talent for their open positions.
PPC Related News and Updates From Major Search Engines
Google Will Use GA4 & Google Ads Conversion Windows From March 31st, 2023
Starting March 31st, 2023, Google Ads plans to implement Google Analytics 4’s conversion window settings to provide advertisers with a more seamless and consistent reporting experience across both platforms. This important change in reporting methodology will empower advertisers to make more precise data-driven decisions tailored to their specific business objectives. However, advertisers can opt out of this change by contacting Google support. It is crucial that advertisers carefully consider the implications, as accurate reporting forms the very backbone of informed decision-making and successful advertising campaigns. By embracing this integration, businesses can harness the full potential of both Google Ads and Google Analytics 4 and, ultimately, achieve better results in the long run.
Microsoft Ads Broad Match Modifier Now Use Broad Match Instead of Phrase Match
As of March 15th, 2023, Microsoft Advertising has implemented a notable change to its keyword-matching strategy. Broad match modifier keywords now serve as broad match keywords, rather than the previous phrase match on Bing Search. Microsoft highlighted this update on their platform for advertisers to take note of. This switch indicates a more flexible and inclusive approach, where ads are more likely to be displayed during users’ search sessions on Bing. Broad match, the default keyword match type, does not restrict ad eligibility to exact keyword terms but also considers searches involving related words, synonyms, and even those with spelling errors. This strategic move by Microsoft Advertising reflects the evolving trend toward a user-friendly search environment and enables brands to expand their reach to wider audiences.