We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates and News from Major Search Engines
According to recent Semrush research, searches for terms connected to starting small businesses, particularly, are on the rise. The study provides information on the company categories and particular search terms that are popular, as well as insight into the areas of marketing that companies are spending money on. The report’s data is based on keyword and search volume information gathered by Semrush. Semrush reveals which small company categories perform better online after examining the traffic growth trends to organic search performance over time.
To clarify which product-related pages are eligible for structured data, Google Search Central revised its Products Structured Data documentation. Search engines can be informed about a web page using structured data. It is not intended to be viewed by website visitors.
Structured data is used by search engines to better understand web pages. Additionally, it enables search engines to present the material offered in structured data in an appealing and useful way, which may increase traffic to web pages. Implementing the markup in accordance with Google’s guidelines is essential, especially for product structured data.
According to a recent study by Ahrefs Brand Ambassador Patrick Stox, Google Search Console hides the keyword term for 46.08 percent of visits on average. As per the author, the study, which looked at data from 146,741 websites over the course of one month and involved close to 9 billion visits overall, shows that Google likely hides numerous longtail term data from GSC users.
Googlebot’s help page has been updated to reflect the fact that it will only crawl the first 15 MB of a webpage; anything beyond this point will not be taken into account when determining rankings. In the help section, Google has provided the specifics. Some in the SEO industry questioned whether this meant Googlebot would totally ignore text that appeared in HTML files below photos at the cutoff.
John Mueller, a Google Search Advocate, discussed improvements to the search engine’s scoring system and the effect of page experience on rankings at an online session on SEODay 2022. Google now bases desktop search results on a site’s desktop experience and mobile search results on a site’s mobile experience, among other modifications that were made public. The greatest contentful paint (LCP), first input delay (FID), and cumulative layout shift are the three main measures the search engine considers when calculating experience scores (CLS).
We are now noticing fresh indications of bigger Google Search ranking algorithm change tremors and volatility after perhaps four or five days of peace. This new one appears to be just getting started; some tracking programs are already detecting it, and there has been talking in the SEO community about a potential upgrade for June 27 and June 28.
As a reminder, there were significant unconfirmed variations around June 23, June 19, and June 20. Additionally, the Google May 2022 core upgrade started rolling out on May 25, 2022, and was declared complete on June 9; however, there were significant tremors before and after those dates.
For some inquiries, Google Search is now categorizing some of its Top Stories sections by themes. For a while, this was functioning on mobile, but it appears to be functioning now for the desktop Top Stories Google Search results.
A new local listing interface that shows more photographs in the top section of the listing and tabs for the company overview and reviews on the left and right, respectively, is being tested by Google Maps. Google introduced this tab-based user interface for local panels in Google Search in 2017; however, we don’t believe it was introduced to Google Maps.
Google is experimenting with a search result snippet that has expanding drop-down menus beneath it that offer information on the weather, lodging, dining, visual tales, events, and more.
You receive carousels of search results for those kinds of search options when you click on these expanding menus. Khushal Bherwani discovered this and shared it on Twitter. This user interface seems familiar for some reason, and while we are not sure if it is entirely new, here is a GIF of it in use.
PPC Related Updates and News
In the Google Shopping Ads carousel, Google is adopting a gray-shaded backdrop colour for some of the results. We were able to reproduce the situation where Google prefers a light grey backdrop to a white background for some photographs. This is not tiled, where each subsequent result is darkened; instead, it is based on an alternative method, perhaps the colour of the product’s image?
Social Media Updates And News
YouTube Removes its Hidden Subscriber Counts
YouTube has stopped allowing channels to disguise their subscriber counts as part of a larger initiative to combat creative impersonation on the platform. One method spammers use to successfully impersonate other channels while leaving comments is to conceal subscriber counts. If someone is impersonating another creator, their low subscriber count is a dead giveaway that they are not who they claim to be. Many YouTube users today are concerned about comment spam and identity-related abuse. Several modifications are being implemented; as a result to assist in safeguarding viewers and producers from comment spam and make it more difficult to spoof authors.