We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google completed the rollout of the October 2023 Core Update, which aims to enhance the primary search algorithms and address the issue of low-quality websites. This update underscores the commitment of Google to continually improve search results and provide users with the most relevant and reliable information. Optimizing the user experience by ensuring fast loading times, mobile responsiveness, and easy navigation will contribute to better rankings on search engine results pages. Lastly, making incremental improvements to the website over time will help maintain its relevance and authority in the eyes of both users and search engines.
Google has introduced an update to its Rich Results Test tool, which enables website owners to validate the structured data markup for paywalled content. This development is specifically aimed at assisting publishers in accurately marking their subscription-based content on their websites. As Google continues to enhance its approach towards indexing and displaying paywalled content in search results, this new capability will play a crucial role in ensuring that relevant information is appropriately showcased to users. By providing publishers with the means to validate their structured data markup, Google is further streamlining the process of displaying paywalled content, ultimately benefiting publishers and users alike.
Google has introduced a new and enhanced method for car dealerships to showcase their inventory of vehicles on Google Search and other Google platforms. This improvement comes in the form of newly supported structured data markup, which makes it easier for dealerships to provide their vehicle inventory data to Google. This update ensures that dealerships of all sizes can display their inventory on Google, making it more accessible to potential buyers. With the help of structured data, users can now have a more personalized search experience where they can filter and gather information about available vehicles, such as pricing, features, and availability. This feature is currently available in English and can be accessed on mobile and desktop devices in the United States.
Google continuously tests new features and updates to enhance user experience on its search engine. In its latest experiment, Google is testing the placement of a banner ad in its search results. This banner ad is labeled as “Shop all deals,” when clicked, it takes users to a query for “shop deals.” However, it is important to note that it does not take users to the original query they entered. This test highlights Google’s efforts to provide users quick access to relevant deals and promotions. As Google continues to refine its search results page, it will be interesting to see how this feature evolves and if it becomes a permanent addition.
Microsoft Bing has recently introduced a new feature called “Comprehensive Performance Insights Reports” that is being sent out through Bing Webmaster Tools. These reports provide valuable information on how your website is performing in Bing Search. The email includes details such as the total number of search impressions and clicks and the percentage changes compared to previous periods. Additionally, the report highlights the top-performing keywords that are driving traffic to your site, providing insights into the effectiveness of your SEO strategies. Furthermore, it also showcases the top-performing pages on your website, providing information on which pages resonate well with Bing users. These comprehensive reports offer valuable insights for website owners to optimize their performance in Bing Search.
Google has updated its Local Services platform policies, stating that the existing guidelines for Local Services Ads photos will now be included on the same page. This change is set to take effect on November 13, 2023. Despite this update, Google has reassured users that there will be no changes to its enforcement practices towards Local Services Ads. This move aims to streamline the policies and guidelines for advertisers and ensure consistency and clarity in the platform’s rules and regulations. Advertisers and businesses utilizing Google’s Local Services Ads should stay informed about these updates to ensure compliance and maximize their advertising efforts.
Microsoft Bing is always looking for ways to improve the user experience, and one area they are currently focusing on is the video search results page. To make it easier for users to find the specific types of videos they are looking for, Bing is testing a new layout that includes sections and headings. This layout will group similar videos, allowing users to navigate the search results quickly. The results will be displayed in groups of two by five, each with a headline and alternating between a light blue and white background. This new layout aims to enhance the organization and visual appeal of the Bing video search results page.
Social Media Related News and Updates from Major Search Engine
YouTube announced exciting new features and design updates, giving users even more control over their viewing experience. These updates include volume stabilization, variable playback speeds, and larger previews, all aimed at enhancing the user’s ability to tailor their viewing experience to their preferences. Additionally, YouTube has introduced a new “You” tab, consolidating important account information and watch history, making it easier for users to discover content that suits their interests. Despite these updates and modernizing the design with subtle animations, YouTube has retained its core functionality that users are familiar with, ensuring a seamless transition for its vast user base.
Twitter has decided to block Bing Search, particularly Bingbot, from crawling and accessing content on its platform, Twitter.com. This move comes as Twitter adds a directive to its robots.txt file to disallow Bingbot from accessing the content posted on its platform. By implementing this restriction, Twitter aims to exert more control over the access and distribution of its content. As a result, Bing Search will now be prevented from indexing and displaying Twitter’s content in its search results.