We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google Introduces a New Web Crawler GoogleOther to Optimize Googlebot’s Performance

Google recently announced the introduction of a new web crawler, GoogleOther, aimed at revolutionizing the tech giant’s operations. To optimize their current framework, this new web crawler promises to streamline all R&D tasks while reducing the strain on Googlebot. The new crawler will work to increase efficiency and productivity, thereby providing better search results for Google’s millions of users worldwide. As the company seeks to maintain its longstanding reputation for innovation, this recent development is undoubtedly a significant step in the right direction. GoogleOther is set to become a major player in the web industry, and it is exciting to see how this new tool will transform how we interact with search engines.

Google Updates Helpful Content Creation Guidance, Streamlines Search Console Reports

Google has recently announced updates to its content creation guidelines, emphasizing the importance of page experience. This means that factors like page loading speed, interactivity, and visual stability will be considered more heavily when ranking pages in search results. The revamped Search Console reports will help web admins better understand how their pages perform in these ranking systems. These changes represent Google’s efforts to prioritize user experience and ensure that the most helpful and relevant content is accessible to searchers.

Google Search Console is Planning to Drop the Page Experience Report, Mobile Usability Report, and Mobile-Friendly Tests

Google constantly updates and modifies its tools to make the search experience more user-friendly. In what could be considered a significant shift, Google has announced that they will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool in the coming months. This is a surprise since these tools have been the go-to for website owners and developers to ensure their websites are optimized for the best possible user experience. However, Danny Sullivan of Google announced that the core web vitals and HTTPs report would remain in Google Search Console. Website owners and developers must adapt to these changes and stay on top of the latest Google Search Console updates to ensure their website is optimized for user experience.

Google Search is Testing Color Swatch for Product Grid Results 

Google is always looking for ways to improve its search results and make the experience even more user-friendly. That’s why it’s exciting to hear that they are testing a new feature to help online shoppers find exactly what they want. Google is adding a color swatch to the product grid layout lets customers see the colors available for a particular product. A “+ more” label will appear if there are more color options, making it easy to explore all the different choices. This new feature can save shoppers a lot of time and hassle, especially when trying to find a specific color for a particular item.

Google Updated Product Structured Data Documentation

Google continues to innovate and improve its structured data products, with a recent update to the developer’s documentation for product structured data. The update includes new requirements allowing websites to display product return policies in the merchant listing experiences. This is great news for consumers and businesses, as it will provide more transparency and peace of mind when making online purchases.

Google Expand Shipping & Return Info in Search Results

Google continues to provide advanced solutions for retailers to boost their online sales. The latest addition expands the shipping and returns information in their search results. With this new feature, customers will learn the shipping options, return policies, and estimated delivery times directly from the search results. This update will help retailers optimize the user experience by providing product details at the start of their shopping process.

Social Media Related News and Updates from Major Search Engine

LinkedIn New Features Empower Value-Based Job Searches

Finding a job aligning with your values and beliefs can be challenging, but LinkedIn is making it easier with its new value-centric tools. These tools connect job seekers with companies that share their values, creating a purposeful career path. No longer will applicants have to sift through countless job listings to find a company they feel truly connected to. LinkedIn’s mission is to connect professionals to make them more productive and successful, and these new tools are a big step towards fulfilling that goal.

Youtube Updated Policies on Eating Disorder-Related Content

YouTube has made an important step towards protecting its viewers from harmful content by updating its policies on eating disorder videos. By collaborating with experts in the field of eating disorder recovery, the platform hopes to provide more resources and support for those who might be struggling. It’s encouraging to see YouTube take a stance on promoting healthy behaviors and recognizing the potential dangers of promoting disordered eating habits.

PPC Related News and Updates from Major Search Engine

Google Ads is Setting up New Customer Acquisition Goals

Google’s latest update is set to revolutionize the way businesses advertise online! With the introduction of ad acquisition goals, it’s now easier than ever to target new customers with pinpoint accuracy. And it’s not just the cool new features that companies can enjoy. The exciting addition features two incredible modes – New Customer Value and New Customer Only – each helping businesses achieve their unique objectives. The Google Ads interface also introduces a new reporting column called ‘New Customers’, simplifying the calculation of Customer Acquisition Costs. With this level of insight and control over their ad campaigns, businesses can achieve their marketing goals faster than ever!

Google Ads New Update: Enhanced GA4 Conversion Reports

Google Ads has just made a significant update that can help businesses improve their optimization efforts and maximize their returns. With the support for fractional, cross-channel conversion imports, advertisers can better understand how channels work together to provide conversions. This means you can get a more comprehensive look at how your marketing efforts are performing and make more informed decisions on allocating your ad spend. This latest feature from Google Ads is a game-changer for marketers looking to stay ahead of the competition and drive real results from their advertising campaigns.

Google Announced Upgrade to New Search Ads 360 by 2024

Google is always pushing the boundaries of innovation in digital advertising, and their latest announcement regarding Search Ads 360 is no exception. With exciting new features and improvements, this powerful platform is set to revolutionize how advertisers reach their target audience. But the clock is ticking for those who haven’t switched yet, as Google is encouraging all advertisers to transition to the new platform before April 2024. Don’t get left behind – move to Search Ads 360 and take your advertising to the next level!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.