We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates and News from Major Search Engines
Google’s John Mueller offers some insight into the complex world of geo IP redirects. He answered “Can we do state-based geo redirection based on the user’s IP address?” in the latest episode of the Ask Googlebot video series on YouTube.
Google has updated the latest trends for Halloween 2022 on its Frightgeist website. This website powered by Google Trends highlights the popular Halloween costume ideas. Google’s data can be helpful to marketers who work in related verticals and are looking for high-value products that would not otherwise turn up on their radar.
Google is making the user’s shopping experience on desktop more visual with an improved selection of product images. It seems that the images are being taken from the pages being linked to in search results. As you scroll down, you can see features and prices with ratings for individual products.
PPC Updates and News
Google is redesigning the search ads with more visuals to emphasize business names and logos. Besides this, “ad” label will be removed. Instead of the landing page URLs, business names will be the prominent visual element.
Google Ads is adding three new columns to reports. The three new columns are:
- Results Value
- Conversion Goals
These news columns will help advertisers understand the impact of conversions on campaign performance.
With Google’s new My Ad Center, users can now disable targeted advertising, and keep personalized search results as well. Users can customize the ads they see in search results, Google Discover and YouTube.
Social Media Updates and News
LinkedIn has upgraded video content with auto generated video captions and other features. With automatic captions, LinkedIn wants to make the videos more accessible for deaf and people who want to keep the sound off.