We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates and News from Major Search Engines
Google Says to “Always Try” to Use HTTPS Links Instead of HTTP
John Mueller, Google’s Search Advocate, advises always attempting to replace internal links pointing to HTTP URLs with the most recent HTTP versions. This is stated in a Reddit discussion that asks whether it’s worthwhile to switch internal HTTP links to HTTPS versions even when redirects are already in place. Changing links isn’t beneficial when appropriate redirects are in place, according to Google’s Gary Illyes several years ago. Mueller now claims that it is “always” worthwhile. Thankfully, updating HTTP internal links in bulk is simple, as several commenters in the thread have noted.
Google is Loading New People Also Ask In The Search Footer Section
After you engage with the people who also ask the area in the upper section of the Google Search results, Google will dynamically load a new people also ask section in the footer of the search results.
We are unsure if this is a brand-new development; however, Alexis Rylko from iProspect tweeted about it.
For bloggers, Hosts, E-Commerce Sites, and More, Google Has Added Links to Its Content Guidelines
Google added five more links to its overview of the guidelines page; however, keep in mind that this content has already been published in the Google Search developer resources for a while (at least a couple of years). After publishing this, Google removed the documentation for blogger SEO methods.
Google Now Includes a Field For “Asian-Owned Business” in Business Profiles
Asian-owned companies have been added as another company attribute for Google Business Profiles. According to Google, this new badge, which can be added to your company in Google Maps and Google Search, “makes it easier for Asian-owned businesses to be found in their own community.”
Google Experiments With Site Name & Favicon on Image Search Results
By including the full site name and the site’s favicon in the image box, Google is experimenting with advertising the source of the photos it displays in web searches.
James was the one to notice this on Twitter.
PPC Related Updates and News
Google is Experimenting With More Local Service Advertisements in SERPs
Google is experimenting with three advertisements rather than two local service ads per page of search results. According to Google’s Ads Liaison Ginny Marvin, the test will be conducted to boost customer confidence in LSAs.
Microsoft announced the Microsoft Advertising platform’s monthly improvements.
This entails introducing vertical ads, new ad layouts, more bidding possibilities, and car advertisements, among many other things.
Social Media Updates and News
Live Shopping on Facebook Will End on October 1
Starting on October 1, 2022, Facebook will no longer permit users to hold live shopping events, according to a blog post by Meta. It will instead transfer its focus to Reels, Meta’s short-form video product that is accessible on both Facebook and Instagram, citing a shifting preference for short-form videos among users as the motivating cause.
YouTube Creator Updates: Copyrighted Music, New Metrics, and More
Weekly updates on YouTube for creators provide them access to a larger collection of copyrighted music and more subscriber analytics. Not just this, you can now check out the remix of your content if you have enabled this option for other creators to do so!
LinkedIn is Testing New Human Curated Discover Feed
A new part of the mobile app with material selected by people rather than algorithms is what LinkedIn is exploring as an alternative to the Discover feed. A dedicated tab in the LinkedIn app will store content posted by accounts outside your network, much like other discovery-based feeds. How the content is chosen in the LinkedIn feed differs from other feeds. The new feed was previewed by LinkedIn’s VP of Product, Blake Barnes, who noted that it is still in the early stages of testing.
