We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google has released its latest spam update, the October 2023 spam update. This new update aims to tackle various forms of spam, including cloaking, hacked, auto-generated, and scraped content. However, it appears that websites written in languages such as Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others might be more affected by this update compared to those in English. This suggests that Google is particularly emphasizing addressing spam issues in non-English languages. Webmasters and site owners should be aware of these changes and take necessary steps to ensure their websites comply with Google’s guidelines to avoid potential penalties.
Google has encountered some issues with indexing and serving new content. As a result, there has been a delay in the indexing of newly published content. This has posed a challenge for website owners and content creators relying on Google’s indexing system to ensure their content reaches a wider audience. However, Google has assured that they are actively working on identifying the root cause of this issue. They understand the importance of timely indexing and serving new content and are committed to resolving this problem as soon as possible.
In a recent opinion piece, a claim was made that Google manipulates search queries by deleting them and replacing them with ones that generate more revenue. However, this assertion is completely inaccurate. Google Search operates in a way that ensures the organic (non-sponsored) results you see are not influenced by our ad systems. The notion that Google simply deletes queries for profit is unfounded and misleading. The Google Search Liaison Danny Sullivan has addressed this claim and firmly stated that it is untrue.
Google has launched its October 2023 Core Algorithm Update, which has the potential to greatly affect website rankings and visibility on the search engine results page (SERPs). This update signifies the ongoing efforts of Google to improve the quality and relevance of search results for users. As a website owner or digital marketer, it is essential to closely monitor the impact of these updates on your website’s performance and rankings. Understanding the implications of these algorithm changes can help you make necessary adjustments to your SEO strategy and ensure that your website remains competitive in the ever-evolving digital landscape. Stay updated and stay ahead of the game.
Google constantly works to improve its search results and provide users with the most relevant and useful information. In their latest test, Google has introduced a section titled “popular stores” in the search results. This feature aims to make it easier for users to find and access popular stores online. When searching for a specific product or service, users can see a curated list of stores like Walmart, Target, Amazon, Best Buy, Home Depot, and more. This addition not only saves users time but also helps them make informed decisions by providing them with reliable and well-known options.
Bing appears to be experimenting with a new feature called “learn more” cards. These additional cards are located under the knowledge panel in the search results. The cards are presented in a carousel format, allowing users to slide through them and access information from third-party websites. This feature aims to give users a more comprehensive understanding of a particular topic by offering additional perspectives and sources.
Google Business Profile updates the bulk Insight data to ensure it aligns with the data displayed for a single business profile listing. Google has sent emails detailing these changes to inform users who downloaded this data in the past month. These updates aim to provide users with the most relevant and valuable information from their Business Profiles. As part of these updates, certain metrics, such as phone call insights and deprecated metrics, will be removed, while new metrics will be introduced. This will enable businesses to gain a more accurate and comprehensive understanding of their profile’s performance and make informed decisions based on the data provided.
Google Search is constantly evolving to improve user experience, and the latest test of a box labeled “ask your own” is an interesting addition. This feature appears under the People also Ask and More Questions section, allowing users to enter their questions and receive more tailored answers. This chat-like experience could potentially be a part of the Search Generative Experience, a concept aimed at generating more comprehensive and accurate search results. By allowing users to ask questions, Google further empowers individuals to find the information they need quickly and efficiently.
Social Media Related News and Updates from Major Search Engine
LinkedIn is taking a major step towards revolutionizing recruitment and employee training by introducing AI-powered tools. The Recruiter 2024 tool, powered by AI and leveraging internal data on over 950 million professionals, aims to generate qualified job candidates from a wider talent pool. This tool goes beyond the usual target companies, enabling recruiters to quickly identify potential candidates who may not have been previously considered. In addition to the Recruiter 2024 tool, LinkedIn has announced an exciting enhancement to its LinkedIn Learning platform. The platform now includes an AI-powered coaching feature accessible through a chatbot interface. This coaching tool utilizes AI technology to provide personalized advice and guidance to users based on their specific job titles, career goals, and skills.
PPC Related News and Updates from Major Search Engine
Microsoft Advertising recently announced a range of updates to its features designed specifically to assist advertisers in optimizing their ad campaign budgets. These updates aim to give advertisers the tools they need to effectively reach new audiences and increase their ad options for specific verticals. By implementing these updates, advertisers can expect improved performance and increased return on investment for their advertising efforts. Microsoft Advertising is committed to providing advertisers with innovative solutions that help them stay ahead in the ever-evolving digital advertising landscape. With these updates, advertisers can take full advantage of the platform’s capabilities and achieve their advertising goals more efficiently.