We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google Resolves the Search Engine Indexing Issue

On February 8 at 3:36 am PST, Google resolved the search engine indexing issue. This problem caused some websites to not appear in search results, which had significant implications for businesses and content creators relying on organic traffic from Google. Google’s technical team promptly addressed the issue, and the Google Search Status Dashboard confirmed that the indexing problem had been fixed. This is good news for both users and businesses who rely on Google’s search engine to drive organic traffic to their websites.

Google Ends the “Cached” Link Feature that Allowed Users to Access Archived Backups of Websites

Google has decided to discontinue the “cached” link feature, which allowed users to access archived backups of websites. This feature has been a longstanding part of Google Search, providing a way for users to view webpages that were unavailable or had been changed. In the past, this feature was essential in helping people access pages when page loading was unreliable. However, with significant improvements in web technology and page loading speeds, the need for this feature has diminished. Google Search Liaison Danny Sullivan confirmed the change, stating that it was decided to retire the cached link feature as it is no longer necessary in today’s digital landscape.

Google Introduces AI in Maps to Personalized Local Business Recommendations 

Google has introduced a new feature in Google Maps that utilizes artificial intelligence (AI) to provide personalized local business recommendations. This feature is powered by large language models that analyze the vast database of Google Maps, which includes over 250 million places, photos, ratings, reviews, and more. By entering a conversational search query, users can now receive tailored suggestions for businesses, events, restaurants, and activities in their area. This AI-powered recommendation system aims to enhance the user experience of Google Maps by providing relevant and personalized suggestions based on individual preferences and interests.

Google Introduces New Shopping-Related Box in the Search Results Named Up-And-Coming Stores 

Google introduced a new feature in its search results called “Up-And-Coming Stores.” This shopping-related box displays a carousel of trendy stores that users can easily swipe through on their mobile phones. This addition to the search results aims to provide users with a convenient and visually appealing way to discover new and popular online stores. By showcasing these up-and-coming stores, Google is not only helping users find unique and interesting products but also supporting small businesses and emerging brands.

Google’s Search Liaison, Danny Sullivan, Says Search Quality Improvements are Coming In Near Future

Google has been promising significant enhancements to tackle the search quality concerns that users have been experiencing in the Google Search results. Danny Sullivan, Google’s Search Liaison, recently stated that these improvements are set to be implemented in the near future. This announcement comes after months of anticipation from users who have been eagerly awaiting a resolution to the search quality issues they have encountered. These improvements will undoubtedly enhance the overall user satisfaction and effectiveness of Google’s search engine.

Google’s Danny Sullivan Says: We Don’t Confirm Core Web Vitals Are A Ranking Factor

In a recent statement, Google’s Danny Sullivan clarified that the company does not confirm page experience or core web vitals as direct ranking factors. While these factors are undoubtedly important, they are just one of many aspects considered by Google’s algorithms when determining search engine rankings. Sullivan emphasized that even if a particular factor is given importance, it may not necessarily be a direct ranking factor. This statement highlights the complexity of Google’s ranking system, which takes into account a wide range of signals and factors to provide users with the most relevant and high-quality search results.

Social Media Related News and Updates from Major Search Engine

YouTube Launches New RSS Feed Integration For Podcast Creators

YouTube launched a new feature that allows podcasters to upload their episodes to the platform seamlessly. With the latest RSS feed integration, podcasters can now connect their RSS feeds to YouTube Studio, enabling automatic syncing of new episodes to their YouTube channel. This integration is a significant development for podcast creators as it provides them with an opportunity to expand their audience reach by leveraging YouTube’s vast platform. By tapping into the massive user base of YouTube, podcasters can potentially attract new listeners and gain more exposure for their content.

Meta Announces it Will Start Labeling Images Created by AI Across Facebook, Instagram, and Threads

Meta has announced that it will begin labeling images created by AI on its platforms, including Facebook, Instagram, and Threads. This move comes as AI image-generation tools continue to gain popularity, posing challenges for users in identifying the authenticity of visual content. To address this issue, Meta will implement a range of techniques to differentiate AI-generated images from others. These methods include the use of visible markers, invisible watermarks, and embedded metadata within the image files. By employing these strategies, Meta aims to enhance transparency and enable users to make more informed decisions when engaging with visual content on its platforms.

LinkedIn Rolls Out New AI Features To Improve Networking 

LinkedIn introduced new AI features aimed at enhancing its users’ networking experience. Leveraging artificial intelligence technology, these features aim to streamline processes such as making connections, searching for jobs, and sharing content. By harnessing the power of AI, LinkedIn aims to make it easier for professionals to network and engage with relevant opportunities. These new features are designed to save time and increase efficiency, enabling users to focus on building meaningful connections and advancing their careers. With these advancements, LinkedIn continues to evolve as a valuable tool for professionals in today’s digital age.

PPC Related News and Updates from Major Search Engine

Google Announces Upcoming Changes to its Bidding Strategies for Hotel Ads

In a move that reflects the evolving landscape of digital advertising, Google has announced that it will be retiring its commission-based bidding for Hotel Ads in October 2024. This decision comes as the company embraces AI-powered bidding strategies, such as tROAS and Performance Max, to enhance the effectiveness and efficiency of its advertising platform. With the travel industry gradually recovering from the impact of the pandemic, this shift is timely and aims to serve the needs of advertisers and consumers alike.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.