We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates And News From Major Search Engines
Google appears to be more vocal than ever when communicating developments and delivering more advice to advertisers. The most recent upgrade to be completed is the Link Spam update. Google’s Link Spam upgrade was finished on August 24th. When a new update is released, SEOs use search term tracking tools and Google Analytics to assess the possible impact on their websites.
According to Google’s Danny Sullivan, the search engine is changing how it generates web page names in search results. Other text on the page may be considered for replacing web page titles. If you’re wondering whether it’s still worthwhile to spend time creating unique titles for your pages, the answer is yes.
Google may now opt to manually examine and accept or reject your Google My Business product uploads. Usama Ali shared screenshots of this happening for his product uploads on Twitter. Google announces that “your product is being reviewed.” Google also states, “It could take up to 30 minutes to complete. Customers will be able to see the product once it has been approved.”
PPC Related Updates And News
Google Ads has released the ability to leverage impression share data to construct custom columns. Advertisers can use custom columns to build additional columns within the UI to monitor and optimize against certain pieces of data. Equations can be used in custom columns to combine various data variables.
Social Media Updates And News
Adam Mosseri, the head of Instagram, discusses how the app ranks search results and gives a few Instagram SEO best practices. In addition to the text input by the user, Instagram’s search algorithm ranks results based on information from accounts, hashtags, and locations. Because the text is the most crucial ranking indication, you should aim to select an Instagram handle or profile name relevant to your content.