We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:

Search Related Updates And News From Major Search Engines

Google Confirms That Passage Indexing Has Not Rolled Out Yet

Google’s Danny Sullivan has confirmed that Google has not yet rolled out passage indexing. Google stated that passage-based indexing would affect 7% of search queries across all languages when fully rolled out globally. Indexing has not changed here; it is more of a ranking change, and how Google ranks content, based on what it finds on your web page. 

Google Search Console Reintroduces Request Indexing Tool

Request indexing tool was disabled on October 14, 2020, around 69 days ago. Now, it is back in the time of Christmas and New Year. Google has reactivated the request indexing tool within the URL Inspection tool in Google Search Console. You can use it now to expedite crawling and potentially to index of crucial URLs. 

Paid Ads Related Updates And News

Determine How Google Ads Estimated List Size In Audience Manager

Google has introduced the estimated listing directly in the Audience Manager within Google Ads. It said, “Previously, you were only able to see estimated list sizes for your similar audiences when applying them to campaigns.” But now you should know that such estimates are available for Google Search audience lists with more than 20,000 users, and YouTube audience lists with more than 5,000 users.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.