We hope you are in good health. Here are some of the major SEO news updates of the week you need to know-

Search Related Updates And News From Major Search Engines

The Perfect Holiday Success Recipe For Business Owners

Holidays can actually prove to be the most important time of the year for business owners. This year, most of the holiday shoppers are switching towards online shopping instead of paying a visit to a store. The holiday season is the best time for small business owners to boost their sales by attracting more number of customers. And, the perfect recipe to that includes several steps that are required to be followed like updating your business profile with helpful information about your services to put your best face forward on Google maps. Moreover, you can also make use of the pointy from Google to easily showcase your products online to potential customers. There is a lot more that you can do to boost your holiday season business success.

New FAQ List Published By Google regarding Core Web Vitals And More!!  

The search engine giant Google has come up with a new list of the frequently asked questions about the core web vitals, performance metrics related to the user experience, and more, which will come up in next year (2021) in the month of May. Google also mentions that the page experience ranking will apply only for the mobile search. And, when it comes to the page experience update, the observed user experience will be a priority. 

The December 2020 Core Algorithm Update Rollout By Google

After the last core algorithm update (star wards day) on the 4th of May, the third core algorithm update for the calendar year is about to be rolled out by Google. This update will be stated as the December 2020 core update. The guidance for these updates will be the same as it was earlier. This new core update took that long to come up due to the pandemic situation around the globe.

Google Explains Its Primary Goals With Respect To Search Results

Google explains the way its search index is organized. It also explains the way SERPs are made useful. All the details regarding the same are mention in a recent explainer on the company’s blog. The major target of Google is to perfectly organize the information in search results in a way that it turns extremely simple to digest and scan. Other than just indexing everything out there, the other big challenge to be managed by Google is to present all the information in a unique way by which the users can easily access that in a more useful manner.

A New Discover Ads Format By Google

Google has come up with a new Google discover ads format. Now, the user can easily choose from the ad formats. This will work out amazingly especially for the advertisers who are willing to showcase their products and services more prominently, as there is a new 4:5 aspect ratio format to make that go just perfect!!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.