We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates And News From Major Search Engines
Google now shows multiple referring pages for some URLs in the URL Inspection Tool within Google Search Console. A referring page is a page that Google uses to find the URL. This Inspection tool will offer you information about Google’s indexed version of a specific page. It will include info like AMP errors, structured data errors, and indexing issues.
Around two months ago, Google launched the new disavow link tool in the latest Google Search Console. Google now vanish the old tool within a few days. Google said on January 19, 2021; it will be removing access to the old version of this tool.
Google has announced an update related to its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” Google also posted “The crawl stats report has increased its reporting coverage for additional types of crawls. As a result, you may see a jump in the number of crawls reported for your site. This does not reflect additional crawling of your site, only improved reporting.”
PPC Related Updates And News
Insights page makes it easy for you to explore insights and emerging trends based on your business. These sections consist of search trends that help you discover product or service categories where consumer interest is growing the most. Ginny Marvin shared a post on Twitter that she just saw it pop up for her account over the weekend.
Social Media Updates And News
LinkedIn has recently launched six courses curated by in-house experts who have studied LinkedIn advertising best practices across various industries. This will help marketers get more knowledge about generating leads by advertising on a platform that generates 5x more conversions than regular landing pages.
You can easily get access to all courses from the LinkedIn Marketing Labs hub.
LinkedIn adds a swipe-up feature that works in the same way to what you may be accustomed to on Instagram Stories. This will also help create an opportunity for LinkedIn Pages to drive quality traffic back to their company website. For adding a link, you have to make a story by inserting a photo or video to it. After that, tap the link icon at the top of the screen.