We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates and News from Major Search Engines
John Muller from Google recently answered a question regarding E-A-T scores and whether they get affected by author archives. He first stated that there is nothing like Eat scores and then continued talking about how Google views author archive pages.
‘John Mueller, Google’s Search Advocate, addresses whether your domain extension affects SEO and other issues about the impact of domain choices on search results. These queries are answered in the most recent instalment of the Ask Googlebot video series on YouTube. Mueller discusses how the dot-com domain compares to other domain extensions, gTLDs vs ccTLDs, www vs non-www, and other topics.
During a Google Search Central SEO office hours Hangout that was recorded on 31 December, John Muller discussed a question raised by SEO named Aleem Bawany. He explains why utilizing Search Consoles Geotargetting can negatively affect your web page’s search rankings.
Google is all set to test the new look and design for the trending searches that pop up on the Googles home page on bile as well as the Discover page. Click on the link above to know more about this discussion.
Previously, a bug in the Search Console user interface caused Full Users to see their status as Delegated Owners under Settings > Ownership Verification. “If you see your status as Delegated Owner but can’t see the Users and Permissions option when you go to Ownership verification, your user is probably a Full User and not a Delegated Owner,” he stated.
We reported on a Google Search Console permissions issue a few months ago. Google has now clarified the data in Search Console.
Migrating to a new domain name while also removing your AMP pages might not be the greatest decision to make. This query was discussed in a Google SEO hangout with John Mueller, “a site transferred to a new domain in September and discontinued AMP at the same time, and the site’s traffic has yet to return.” This was brought up at the 35-minute point of the hangout when Stijn Berkhaus indicated that they had done a “three-month-old website migration to a new domain.” He also stated that AMP was enabled on the previous domain but not on the new one. His website no longer appears in Google Search’s top news carousel.
Google advised us a few months ago that returning a “results not found” page could cause Google Search to treat it as a soft 404 and remove it from the search results. The same can be said about pages that say, “Sorry, we don’t deliver to this address” or other pages that appear to be negative or error-prone. Google has recently removed pages from its index that had the words “Sorry, we don’t deliver to this location.” The site’s soft 404-page count increased, while traffic and impressions in Google search decreased dramatically, according to a tweet from Nikhil Raj. R.
Social Media Updates and News
Instagram is now planning to include more feeds in the app. Soon, you will see an updated home feed that will involve content from accounts you don’t really know. Instagram is also going to bring back the chronological feed that will have content related to followed accounts only. Another update that from the gram is going to be similar to the Twitter list. This will allow you to create accounts you wish to see content from.