We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates And News From Major Search Engines
Google Updating Job Posting Guidelines For Job Seekers
Finding a job can be a time-consuming process, and the outcome of being chosen for an interview could change your life. That’s why we are providing job seekers with fresh, authentic content when people come to Google Search. The directApply property is an optional way that allows users to share if their job listing offers a direct apply experience.
Bring Out Your Customer Support Methods in Google Search
Customers are always looking for the best way to contact their favorite businesses, and Google provides you with the best available information to help you in various ways. You can help Google by following several best practices that help ensure they show the most relevant information for your business or service. Make sure to provide a contact or support page that both visitors and Googlebot can easily locate.
Google Adds Some New Tool To Secure Search History
Google is announcing a new tool to add extra security to the Search history saved to your Google Account. When you’re signed in, you can now choose to require extra verification for My Activity. In addition, it also shares a few reminders about the features they offer to keep your searches safer and more private.
Google Launches A Set of Free Tools For Travel Marketers
Google’s new set of tools will give travel marketers more insight into what consumers are searching for. Google reports that people are searching for information on where to travel like never before. Can I Travel? Covid Travel Restrictions and “where do we go next” have all seen a dramatic increase in the past few months.
Google Search Console Will Now direct Website Owners To The AMP Page Experience Guide
Google’s new tool will guide webmasters through debugging issues with their AMP page and offer additional resources to fix the issue. Google Search Console now directs site owners to more tools for fixing common problems using Google’s Accelerated Mobile Pages (AMP).
Google July 2021 Core Updates Are Finally Finished Rolling Out
Google has confirmed that its July 2021 core update is now “effectively complete.” On July 1, 2021, Google started the July 2021 core update. This update took around a twelve-days to roll out, whereas the June 2021 core update only took two ten days to roll out completely.
Google Ignore PDFs For Core Web Vitals And Mobile Friendlessness
When it comes to PDFs on your site, Google said you don’t need to worry about the core web vitals scores or if they are mobile-friendly. John said on Twitter, “Yeah, we essentially ignore PDFs when it comes to Core Web Vitals & mobile-friendliness. Sometimes they show up in the reports, but there’s no need to do anything specific with them.”
PPC Related Updates And News
Google Ads Announces, It’s Now Easier To Create Sub-Manager Accounts
Google Ads announced that they have now made it easier to create sub-manager accounts. You can now do so from within your existing manager account, as well as where you created them before. When you link your manager account in Google Ads to another manager account in Google Ads, you can make that linked account the manager for some of your client accounts.
Microsoft Advertising Is Providing Search Marketers Opportunity To Test Video Ads In SERPs
Microsoft Advertising has been doubling down on its visual ads in search this year. Recently, they released Video Extensions which are now available to all advertisers globally. When you click the video, it will open in an overlay with an action link or button that takes you to your choice’s landing page.
Google Ads Optimized Targeting Gradually Turning Out
Google Ads Liaison, Ginny Marvin confirmed in a tweet, “Optimized targeting uses audience & demo inputs as signals to find more conversions w/in campaign goal, so you’ll see impressions outside of your set targeting signals. To help distinguish, set signals are labeled as ‘Signal,'”. If you want to disable Optimized targeting, you’ll have to change your ad group settings.
Social Media Updates And News
YouTube Starts To Add Chapters To Videos Automatically
YouTube has come a long way since its early startup days. Now, the service is using machine learning to automatically add chapters to videos without any additional information needed from the creator. This will make it easier for viewers who want different scenes or moments on their own time and space with just one click of a button.
