We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:

Search Related Updates And News From Major Search Engines

Google Page Experience Update Will Apply To Desktop Search Results  

Google revealed during a session on preparing for the Page Experience update from Google I/O on 18th May 2021. Google says this upcoming update, which was thought to only impact mobile search, will also apply to desktop search results. The Page Experience update for mobile is scheduled to roll out in the next month.  

PPC Related Updates And News

Google Introduces New Features for App Advertisers

According to Google’s app usage research reports, 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of shoppers usually buy from brands whose apps permit them to transact shortly. Google creates some new ways to help advertisers reach more prospects and optimize their app campaigns. 

Google Uncover Details About Shopping Graph And Its Expanded Shopify Integration  

Google I/O reveals details about its shopping graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announces an expanded Shopify integration and various other features designed to facilitate e-commerce for users. The integration is aimed at helping merchants become more discoverable in the Google shopping ecosystem among high-intent consumers. 

Social Media Updates And News

 Twitter Reopens Verification For Public Applications 

Twitter announced that it will start rolling out its new verification application system, allowing public figures and other accounts of high public interest to distinguish them with a checkmark. Twitter clarifies that a blue badge shows that an account of high public interest is authentic. In addition, Twitter will add more categories to the eligibility list, such as scientists, academics, and religious leaders.

 YouTube Will Now Run Ads On All Videos 

YouTube said in an update, “You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments.” This change is now rolling out slowly to limited videos from channels, not in the YouTube Partner Program. 


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.