We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates And News From Major Search Engines
Google is making Presearch, a private, decentralized search engine, the default option on all new and factory-reset Android devices in the United Kingdom and Europe. Presearch has 2.2 million registered users and 1.3 million searches per day on average. Nearly 70% of smartphone owners in Europe use the Android operating system, implying that this fledgling search engine has a lot of room to grow.
Google now allows retailers to indicate in search results when they are running special shipping and return promotions. These new features are available to retailers who use either free or paid Google Shopping listings. The annotations, such as “Get it by December 24,” will also appear when product listings are returned in search results.
Google confirmed that the page experience update was completed yesterday. According to Google representatives, this includes updates to the Top Stories carousel on mobile search, but the Google News app changes will take a week. “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes,” Google stated.
Mordy Oberstein, Semrush’s Head of Communications, shared some very early data on the Google title change that we’ve all been obsessed with. In a nutshell, the number of Google search results displaying the HTML title tag on the SERP dropped by 77 percent on average, and when that happened, roughly 75 percent used the H1 rather than the HTML title tag.
PPC Related Updates And News
This announcement comes after the UI’s default ad creation type was changed from ETAs to Responsive Search Ads (RSAs) in February. Advertisers had begun to speculate at the time that this move could spell the end of ETAs. The goal of this change, according to Google, is to ensure that the “right message” always appears by dynamically creating ads at the time of auction to respond to specific search queries.
Social Media Updates And News
LinkedIn stories are going the way of Twitter Fleets, with the company announcing that the feature will be phased out at the end of September. It turns out that stories aren’t a one-size-fits-all feature that will be a smash hit across all social media platforms. LinkedIn discovered that while users like the idea of having more video content on their profiles, stories were not the best way to go about it.