We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:
Search Related Updates And News From Major Search Engines
Google Updates Phrase and Broad Match Keyword Matching Processes
Google has made modifications to keyword matching, including a preference for phrases and broad keywords identical to the query string. Google is also changing the matching process for queries that do not have an identical keyword match.
Google Generates Titles for Web Page Results
According to Google’s Danny Sullivan, the search engine is changing how it generates web page names in search results. Since it was spotted in live search results last week, Google’s new mechanism for creating web page titles has been extensively documented.
PPC Related Updates And News
Google Ads will Launch New Advertiser Pages with an Emphasis on Transparency
Google has launched “advertiser pages,” which allow consumers to learn more about the advertiser before visiting their website or making a purchase. For advertisers who have completed the verification procedure, advertiser pages will have enhanced ad disclosures. Users will also click “stop seeing this ad” from the advertiser page to mute advertising from advertisers they aren’t interested in and/or report ads that they believe violate policies.
Google Now Allows the Sale of COVID-19 At-Home Test Kits
Google has amended its coronavirus disease (COVID-19) policy to enable the selling of at-home COVID-19 test kits in both paid ads (Google Ads & Shopping) and free listings (on Merchant Center). Google stated that only “test kits that are authorized by the FDA or your local governing body will be allowed.”
Google Launches Free “Things to Do” Listing and Ad Unit
Google has launched new ad units to help people find destinations, trips, and activities in search results. Things to Do advertising are given in response to searches for attractions, tickets, tours, queries seeking out tours and entertainment. Searchers will obtain basic information on the point of interest and be provided with booking links for basic admission and other ticket alternatives.
Social Media Updates And News
Twitter Expands Its Tipping Options to Include Bitcoin and GoFundMe
Twitter is bringing tipping to more users and extending how users can receive monetary donations. You can add links to third-party payment services to your Twitter profile using Twitter Tips. When you enable Tips, your profile will display a distinctive icon informing others that you have the function enabled. The emblem resembles a dollar bill.
