Site owners spend a considerable amount of time on website audits. Each website is different, and there are some significant issues which we regularly come across and end up fixing after reviewing. These issues can hurt your brand in different ways. Some can harm your search rankings, making it harder for you to find products and services. Use tools like SEM Rush or Moz to perform a website audit.
If you don’t use keywords effectively, then your pages might not get a good ranking in search engines. Utilize keywords in title tags, H1 tags and body tags. Make sure that you don’t overuse keywords. Such a practice is known as keyword stuffing and can hurt your campaign. Ensure that keywords make up less than 2% of your text. This FulcrumForge infographic shares details on 10 SEO optimizations you can learn from website audits.