Most marketers understand that link building is one of the many essential components in improving your search engine rankings in the eyes of Google.
The words you use to connect out and into your site, on the other hand, are quite important. These words are known as Anchor text, and Google’s algorithms pay more attention to them than most rookies (and even some seasoned marketers) understand. So, want to know how to use these anchor texts for internal as well as external linking to help improve SEO? This infographic by Red Website Design is just the right thing for you today!