Many marketers fail to achieve results from their search engine optimization efforts. Often, it’s because they are falling prey to common SEO mistakes and run SEO campaigns without having any goals. They believe that doing SEO will increase their traffic, which in turn will increase their sales.
One crucial SEO error is not managing Google My Business listings properly. Some businesses still believe that SEO is just done on-site. In fact, you need to optimize your website as it is a significant component to ranking but don’t overlook off-site strategies. Creating engaging content for other websites is essential for businesses. Other SEO mistakes including overlooking page titles and meta descriptions, not running regular website audits, buying backlinks and more. Check out this Red Website Design infographic that shares 15 common SEO mistakes to avoid in 2021 and beyond.
