The first step in any SEO or PPC campaign is keyword research. It is the process of determining which keywords you should rank for based on what your customers are looking for. Many online marketing depends on targeting the right keywords – but finding them takes more than a single approach or tool. There are many different methods to use when it comes to effective keyphrase selection and optimization.
Bulk keyword research is about generating as many keywords and phrases as possible. When researching keywords, competitors can be a great source of inspiration. They show you what they are ranking for and the gaps in their strategies that need to be filled. You can find out what people are talking about by crowdsourcing keywords. Crowdsourcing is a good way to look for content marketing ideas or identify new keyword opportunities you’ve not considered before. This infographic by Edge of the Web shares the top six keyword research techniques for success.