Are you looking for ideas to enhance your SEO strategy in 2020? As voice search continues to gain more popularity, more people will type search queries in the same way they speak. Most search queries are long-tail and highly specific. Users look for accurate answers to their exact question. Those who search for long-tail keywords are in the consideration stage. They are likely to convert someone who is in the awareness stage.
A featured snippet is an answer to a search query. Google displays these at the top of SERP results, above paid and organic ads. Nearly half of all searches lead to no clicks because users get answers to their queries directly from SERPs. An Ahref study of 2 million featured snippets revealed that a featured snippet gets more traffic than the first organic search result. This Red Website Design infographic highlights the major SEO trends which will affect the performance of your site in 2020.