Local SEO plays a significant role in enhancing the visibility of a website and generate more traffic. To optimize your site for local search correctly, you will need to follow some steps. Keep NAP updated and on the home page. Having precise NAP(Name, Address, Phone), details are necessary so that Google can easily find the physical location of your business and share it on search results. Utilize correct NAP details everywhere online, as mentioned on your Google My Business Page.
Streamline your website by adding the name of your business, location and targeted URLs in your title pages, image alt tags, URLs, meta descriptions, etc. Though it is necessary to include all these details on your page, keep them as natural as you can to ensure they are reliable. This Digital Success infographic explains the different ways through which you can boost local SEO in 2020.