SEO is crucial for any industry that wants to attract traffic to their website. SEO for non-profits is even more essential because they can’t afford to spend lots of money on paid advertising and traditional marketing. SEO for non-profits is an easy and effective way to get website traffic, without spending a fortune on paid marketing. By getting your website to rank top in search results, you can make it easy for volunteers and potential donors to find you and extend help. Writing relevant content on your website can help people looking to invest in a specific cause to find you.
56% of U.S. households engaged in charitable giving during the global pandemic. 55% of people across all generations prefer to give online. Use .edu and .gov links that have a huge advantage for non-profit organizations and more trust in search engines’ vision. Read this 919 Marketing infographic that tells how to optimize your non-profit website for SEO.