An SEO audit is a process that measures how well your website is optimized for search. This can include analyzing keywords, traffic behavior, link profiles, goal conversions, metadata and video optimization. The audit’s key purpose is to identify as many foundational issues affecting organic search performance as possible. It gives webmasters a complete and detailed analysis of their websites health, performance and speed.
Assessing these areas will give you a complete picture of your website’s current effectiveness, show where you may be able to further optimize and improve your site – and identify issues that could be causing damage to your website’s health. Decide on the launch goal, which can be different, for example, Brief, Primary audit and Access. Ask reports from SEO contractors to understand which work has completed and on which tasks you need to pay attention to. Read this Serpstat infographic to know everything about SEO audit.