Google processes 63,000 search queries each day. If you are a marketer and you are not focusing on Google SERP features which are relevant to your web pages, something has really gone wrong. A Direct Answer Box offers short, direct answers to queries. 82% of featured snippets are in paragraph form. They offer 2-3 sentences of context to answer questions of who, what and why type.
11% of featured snippets are in a list form. They can be either be bulleted or numbered lists and are generated when a question necessiates steps, rankings or ordered directions. 7% of featured snippets generate a table, which are usually related to quetions about data, prices or comparison. Rich snippets offer additional context for commercial products related to prices, user ratings, availability, etc. This Brafton infographic is a guide on every Google SERP feature in 2019.
