To understand how you can create good content for your website, you will first need to have a clear perception of what website content is. Google websites are created for visitors. Have you ever wondered what the primary goal of a website is? To offer valuable information to people. But what about search engines? Should you create your site for search engines? No. To create high-quality content for your site, you need to figure out the exact issues your products or services can solve.
Develop personas based on commonalities among existing customers or those of your direct competitors. How can you differentiate with yourself? How are products/services unique and/or better? Explain how your products/services can resolve each persona’s specific pain points. This That Agency infographic explains how you can create engaging content for your website.