Many marketers believe that Google EAT can have a powerful impact on how often a business’ Google My Business (GMB) listing appears in the local pack and Google Maps. Each day millions of people are searching on Google for various places or things. Google provides businesses with a great opportunity to meet their target audience right where they are looking for them- A Google My Business Listing. In a study completed by BrightLocal, the average business’ Google My Business (GMB) listing is found 152 times in direct searches and 852 times in discovery searches, translating to discovery searches being 84% of total searches.
Google’s E-A-T is not a singular goal; it comprises three individual components: Expertise, Authority and Trustworthiness. For any business to become the online authority in its area, its Google Authority Score should be higher than its competitors. In this infographic from AdviceLocal, you will learn how to apply Expertise, Authoritativeness and Trustworthiness (EAT) to a Google My Business listing.