The benefits of an effective search engine optimization (SEO) plan are numerous, including increased brand awareness among potential customers and higher conversion rates for web pages that rank high on SERPS—it’s no wonder so many business owners now rely on it. The beginning of an effective SEO strategy is budgeting.
Having an SEO audit before commissioning any future work is crucial to determine where your company can improve. A good search engine optimization consultant will look at the types of content on your site, noting that it should be well-researched and informative and offer value to readers. The consultant will identify strengths and weaknesses and provide insight into current strategy gaps that need attention most urgently. They’ll also determine how this relates to search queries so you can rank higher in Google for certain words or phrases. To learn how to budget for a good SEO campaign, see this First Page Strategy infographic.