There was a time when the bounce rate and average time spent on a web page were ‘nice to know’ metrics. Though they were visible in website analytics, you didn’t pay much attention to them as compared to other SEO data points. But times have changed. Both bounce rate and average time spent on a page now provide valuable information related to the performance of a site and user experience. Therefore, B2B marketers and web designers are paying attention to them.
To improve your website’s bounce rate, you will have to enhance the loading speed of your site’s pages. Site navigation and page links need to be intuitive. Publish engaging content on relevant topics. Utilize short paragraphs and section headings. Avoid using pop-ups. This Weidert Group infographic shares some tips using which you can enhance website bounce rate and average time spent on your site’s pages.