Since the advent of digital marketing as a suitable option for a necessary strategy, brands are looking for reliable agencies that can help them grow. But finding the right agency is not easy as many offer poor quality of services. There are primarily three reasons why businesses outsource marketing. They lack the in-house expertise, resources and for handling the marketing process. Outsourcing it is considerably cheaper.
Studies have revealed that 50% of small businesses outsource marketing. While reviewing digital agencies, you will have to keep a few factors in mind. Don’t hire an agency which overpromises results and lacks testimonials and case studies. These agencies tend to force clients to sign long-term contracts. While outsourcing marketing, data security, quality of services, budget management and mutual understanding are significant areas of concern for business owners and CMOs. This PointVisible infographic tips and challenges of 38 business owners and CMOs on outsourcing marketing.