Optimizing the SEO of your website is essential for earning traffic and revenue. But to ensure that you get satisfactory results, you need to have a clear idea of the exact type of keywords people use to look for products or services you are offering. Often, long-tail SEO generates more traffic than what one can get by using one-word keywords. A long-tail keyword is a keyword composition which has more than two words. It is a white-hat SEO process which is used to target less competitive and highly specific search terms.
70% of all search traffic is for long-tail keywords. Studies have shown that conversion rates for long-tail keywords are 2.5 times higher as compared to head keywords. Pages that are optimized for long-tail keywords on n average move up 11 positions when compared to head keywords that move up by 5 positions. This Bit Rebels infographic shares some SEO tactics which you can use to target long-tail keywords.