Optimizing the SEO of your website is essential for earning traffic and revenue. But to ensure that you get satisfactory results, you need to have a clear idea of the exact type of keywords people use to look for products or services you are offering. Often, long-tail SEO generates more traffic than what one can get by using one-word keywords. A long-tail keyword is a keyword composition which has more than two words. It is a white-hat SEO process which is used to target less competitive and highly specific search terms. 

70% of all search traffic is for long-tail keywords. Studies have shown that conversion rates for long-tail keywords are 2.5 times higher as compared to head keywords. Pages that are optimized for long-tail keywords on n average move up 11 positions when compared to head keywords that move up by 5 positions. This Bit Rebels infographic shares some SEO tactics which you can use to target long-tail keywords.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.