The major purpose of search engines is to offer accurate results each time someone enters a query in the search bar. To enhance accuracy in results, Google makes constant algorithm updates. Google often comes up with a new set of guidelines for ranking websites, so that site owners create content which offers the best search experience to users. One of these algorithm updates is called E-A-T, which you might have heard of if you are involved in the SEO industry. E-A-T is an acronym which
Google uses for Expertise-Authoritativeness-Trustworthiness to assess the usefulness of information offered by web pages to searchers. Expertise refers to the content creator’s level of knowledge about a specific topic or industry. Authoritativeness includes the reputation or image of the creator, content and website as a whole. Trustworthiness builds on the other two aspects, and a person with the first two qualities is likely to have high trust ratings. This Spiralytics Performance Marketing infographic shares some tips about how you can use EAT to outrank your competitors on Google.