Image optimization is essential because it allows users to view your website with a faster loading time. In addition, it is necessary for a website’s success because it improves conversions, website speed, and SEO. In today’s world, images are often used to increase user engagement with a website, and they should be optimized for best performance on all types of screens that your site visitors might use. Three key areas must be addressed when optimizing images: file size reduction, reducing image quality, and resolution scaling strategies.
Images comprise 75% of the total page weight on most web pages. 92.6% of people say that visual input is the leading factor affecting their purchase decision. 52% of online consumers say that on model photography is essential. 67% of online shoppers have described high-quality images as “very important” to their purchase decision. However, 39% of users stop engaging with content when the images won’t load or the loading time takes too long. This Website Builder Expert infographic shares everything about image optimization and why it is crucial.