Local SEO refers to the practice of enhancing your online presence to draw local customers to your brick-and-mortar businesses. To be successful, owners of small businesses need to know basic local SEO practices. Recent studies have shown that 46% of all Google searches are local. There has been a growth of 900%+ in mobile searches for ‘’near me today/tonight.’’ To enhance your local SEO, make it a point to include your name, address and phone number(NAP) on your site, directories, social media, etc.
70% of mobile searchers call a business directly from the search results. Consumers also search for details on store address, business hours and directions to store. Claim the free listings of your business in online directories. 86% of consumers read reviews of local businesses. Therefore, ask for online reviews from your buyers and respond to them. This SCORE mentor infographic shows the different local SEO techniques which small businesses can use to acquire more customers.