The existing COVID-19 pandemic has brought the world to a standstill, affecting 6.2 million people across 210 countries as of 2nd June 2020. The pandemic has raised not just major healthy and mortality concerns; it has also driven the world to a recession worse than that of 2008. As most economies continue implementing containment protocols, quarantine measures in many areas are easing up. According to IMF, the global economy will witness a drop of 3% in output in 2020.
Since most people are staying at home, there has been a surge in the consumption of media content by 60%. A Nielsen Total Audience Media Report highlighted that within the US alone, people are spending up to 12 hours a day on different media platforms. Irrespective of the product or service you are offering, your marketing strategy must relay the message about how your brand is impacting the community. This Digital Marketing Philippines infographic highlights some marketing tips you can use for marketing during the Pandemic.
