On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. It includes optimizing your headlines, HTML tags, and images. It also ensures that your website has a high level of expertise, authoritativeness, and trustworthiness.
Most websites have an up-to-date sitemap to assist the search engines with indexing, so you can use Yoast SEO Plugin to create your website’s XML sitemap. Form a keyword strategy around the specific search terms used by your target audience. Focus on researching primary and secondary keywords and add these into key locations on your website. Similarly, produce quality and long-form content to improve ranking as well as to engage your audience. However, when you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence. Check out the infographic by BOOM that shares some necessary steps when it comes to on-page SEO.