10 seconds might seem a short time span to you. But waiting for a site to load for 10 seconds might seem an eternity. Local websites are creating for converting customers at each step of the way. But if they are not loading, they won’t make it to the first step. Page speed has now become a ranking factor. Studies have shown that 47% of customers expect pages to load in 2 seconds or less. 64% of mobile-based users expect a page to load in 4 seconds or less.
40% of visitors leave a website if the loading time is more than 3 seconds. A 1-second delay can lead to 11% reduction in page views and cause a 7% loss in conversions. 52% of shoppers on the internet regard quick loading as important to their loyalty to a website. This SEOPhoenix.net infographic shares some major reasons to show why page speed is critical for digital marketing.