Search data might be utilized more efficiently to understand audiences and make predictions in the days to come. As some countries start reopening their door, how will the COVID-19 phase look like based on search data? There were 44% more searches for leisure time activities in March-April 2020 as compared to March-April 2019. There were70% more searches for fitness equipment in March-April 2020 as compared to the same period in 2019. A shift to the remote-first working environment has generated a high demand for software, security, productivity tools as well as video conferencing tools.

There has been a surge in search for antivirus software in between January 1st-May 5th 2020. Video conferencing and online software tools have witnessed a growth of 520% in search during the same period. This CodeFuel infographic shares details on search trends during the COVID-19 and exit phase.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.