SEO copywriting is the procedure of creating content that ranks high in Google, drives qualified traffic and engages readers. It fits into the larger field of search engine optimization which utilizes a range of tactics including link building, mobile optimization, load speeds, and content strategy techniques to ensure your website is a device and user-friendly. To succeed with SEO writing, you need to write content that your target audience cares about.

If you want to make sure your website is the best in your sector, your websites’ text should be easy to read. Without making any concessions to your content’s quality, you should tweak and fine-tune your text to the specific demands of search engines. Develop your ideas, analyze the topics covered by the high ranking pages and structure your work. Read this Samuel Schmitt infographic to know more about SEO copywriting. 


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.