Link building remains the keystone of most search engine optimization efforts. Just because you have a website, individuals are not going to link to you. You need to give immense value for someone to link to you. Make it a win-win situation for people, and you have a website that attracts tons of links. Having a strong link profile is important to your website’s success in search engines. 

In a survey of 612 business owners, we found that 62.7% of business owners understood the importance of link building strategy, but out of the 22.5% were currently using one. 11.2% had link building as part of their digital strategies, and 2.5% of small businesses didn’t even know the meaning of link building. 68% percent of small business owners built tangential content, and 33.3% of owners did all of the content marketing themselves. Around 30% said their budget for this area would increase next year, while 28% reported the same for their overall SEO budget. Read this BuzzStream infographic to know the effectiveness of link building. 


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.