With Google looking at more than 200 factors when ranking a website, how do you figure which factors to focus on? There are many factors you need to pay attention to structure an SEO optimized page. Make sure that the title tag is under 55 characters. Google shows 50-60 characters in a title tag. Mention the keyword you are targeting in the title. Wrap the title in an H1 tag.
Utilize visual media like images, videos and GIF. This will help to reduce bounce rate and boost user-interaction signals which Google has been focusing on. Outbound links to related pages is a relevancy signal which helps Google to know what your website topic is about. It enables Google to know that your web page contains quality information. This QuickSprout infographic shares some tips and trips on how to structure the perfect search engine optimized page.