Content optimization is all about ensuring that your text has the best possible chance of achieving its intended goal. This could be for search engine ranking or converting existing leads into conversions. Content optimization has become so integral that if some companies don’t have a good strategy in place, the whole business goes down. If you want people reading and sharing what you write, then certain things need to be done.

The fundamental building block of every one of our content pieces is the target keyword, so we need to identify what that keyword is before preparing and writing it. To increase your chances of ranking well, include keywords that are conceptually related to your target keyword. Once you’ve determined your keywords, it’s time to layout the structure of your piece. This SEMrush infographic provides a comprehensive guide to content optimization.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.