The strategy to rank high in local search should include the use of Google My Business. This is because it’s a way for businesses to show up more prominently on searches from their geographic area. If you’re not using this, then your business might be lost among others online and never even considered by potential customers. Create your Google My Business account so that you can publish posts about what people can find there.
Maintaining a consistent and accurate name, address, and phone number across all local citations is vital for building trust with customers. The next crucial step is to set up new citations and make sure each profile has a link back to your website whenever possible. Marketers trying to rank their websites should focus on gaining high-quality backlinks, which can be achieved through local citations and niche directories. This Pronto infographic shares the key elements to rank high in local searches using Google My Business.