Search Engine Optimization (SEO) is optimizing websites and content to rank higher in search engine results pages (SERPs) for specific keywords and phrases. SEO is an essential component of digital marketing because it helps businesses drive organic traffic to their websites, which can lead to increased brand awareness, engagement, and sales. Digital marketing’s SEO domain is highly dynamic, primarily due to Google’s frequent updates to its ranking algorithm. These updates are aimed at enhancing the search experience for users. Therefore, every year, marketers get to reassess the SEO trends shaping the search engine landscape.
SEO is continually evolving, and marketers must stay up-to-date with the latest trends and updates to maintain and improve their website’s rankings. The SEO trends shaping the search engine landscape are influenced by Google’s algorithm updates and changes in user behavior. This infographic by red Website Design shows the top 12 SEO trends likely to emerge in 2023. Learn how to adjust your strategy accordingly to align with them.