Local Ranking Factors is a binannual survey of a leading digital marketer. Participants are asked questions like ‘’In your opinion, to what extent do each of the following thematic clusters contribute to rankings across result types at Google?’’ Each marketer is then assigned a percentage to the main categories. Local organic results and local search continues to show significant growth. Ranking high on local results can generate organic leads and boost sales.

A Google My Business listing is visible to the right of Google search results when users look for your business on Google. To maximize your local SEO success, you will have to create a GMB profile, select all-important business categories, and include a valid business name, address and contact number9NAP). It is essential for later citation registrations.This Ever Increasing Circles highlights the major local pack finder ranking factors.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.