SEO as an industry is ever-evolving. But if done properly, it can produce great results for your business. Start the competitor research process with competitor link profiles and sources. Make a list of the top competitors on SERPs for keywords. Google AdWords is the most effective tool for performing keyword research. Gather data regarding the status of your website as compared to its competitors.
Use a tool like Screaming Frog to crawl the whole website. Get the existing backlinks, activate Analytics on site traffic and traffic all details related to your business like name of the company, address, phone number, etc. When it comes to on-page SEO, fix all the pages missing meta titles and meta tags. But make sure that you stick to 60 characters and 150 characters respectively. This LeapFroggr infographic shares a detailed checklist of all measures you need to adopt to improve your SEO