Guest blogging is when you invite someone from outside of your company to write a blog that will be published on your website. The writer will usually work in the same industry as the organization or be an expert on the subjects to do with that organization. The guest blogger gets exposure while the website hosting their content benefits too!
Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.But many people still don’t know what makes it different from just plain old blogging. This infographic by MyBlogGuest breaks down the differences between blogging and guest blogging.