The main focus of major search engines is to create the best quality of search experience. Therefore, they give precedence to sites which have original, relevant content. So, to ensure that your SEO campaign is successful, you need to ensure that the content you create is of high-quality. Studies have shown 92% of marketers feel that content marketing is very effective or somewhat effective. 76% of marketers who have strategic SEO campaigns invest in content creation. According to 44% of B2B users who are based in the US, social media has a positive impact on SEO.
27 million pieces of content are shared regularly. 1 in 5 messages in social media includes links to content. 60% of content-sharing messages specific to an industry mention about a product or brand by name. Branding tells a story and stories are dependent on content. This Digital Muscle infographic explains in detail why content is essential for SEO.